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Our Story

Beautiful bed linen

If we spend over 30% of our lives in bed, shouldn’t we think more carefully about what we sleep in?

Founded by New Zealand textile designer Greg Davidson in 2016, George Street Linen was created to enhance the everyday experience of bed.

Whether it’s deep sleep, slow mornings, or the simple comfort of home, we believe your bed is a place worth investing in.

Meet the founder

Textile specialist Greg Davidson has had a lifelong fascination with fabric — from fibre sourcing to textile construction.

George Street Linen was built around a simple belief:

better textiles create better rest.

Discover our Craft

Thoughtfully Chosen Fabrics

We source premium fabrics crafted from some of the world’s finest fibres.

Our collections include sheets, bedding, blankets and throws - alongside custom pieces in Liberty fabrics and European linens.

Designs Inspired by Fabric

Our textile designs are shaped by decades of experience working with fabrics from around the world.

Collections are available online and through selected stockists across New Zealand and Australia.

Sustainable and Certified

George Street Linen’s collection is 100% Oeko-Tex certified, so you can rest easy knowing that what’s good for you is also good for the planet.

Our Ethos

Created with natural fibres and thoughtful craftsmanship, our aim is to produce timeless and affordable pieces for the home.

What sets George Street Linen apart is our hands-on approach to textiles and manufacturing. We oversee every aspect of manufacturing, ensuring each piece meets our high standards of quality and craftsmanship. Each piece is carefully tested to ensure comfort, durability and lasting quality.

We are committed to responsible sourcing - from the origin of our fibres through to the final product.

George Street Linen
Crafting thoughtfully made bedding for everyday living.

Have some questions?

Please get in touch via our contact form

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