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Our Story

Beautiful bed linen

If we’re spending over 30% of our lives in bed, don’t you think it’s time we got more out of it?

Founded by renowned New Zealand textile designer Greg Davidson in 2016, George Street Linen is dedicated to enhancing your bedtime experiences. Whether it’s the comfort of sleep, the joy of rest, or the simple pleasure of your favourite escape, we believe your bed is a place to be treasured.

Premium Quality Fabrics

That's why we  source only the highest-quality premium grade fabrics, craft them to the highest standards and ensure they are certified for the utmost care of planet and people. Our collections not only include sheets and bedding but also super pile towels, beautiful blankets and throws, and custom-making of Liberty fabrics and pure European linens.

Unique Designs with Global Inspiration

Our unique fabric designs are inspired by a world of expertise and knowledge. All available promptly from our online store and physical locations in New Zealand and the Gold Coast, Australia, to ensure that once you have decided just how good your bed can be, you don’t have to wait longer than need be.

Sustainable and Certified

George Street Linen’s entire collection is Oeko-Tex certified, so you can rest easy knowing that what’s good for you is also good for the planet.

Our Ethos

Created with natural fibres and state of the art technologies, our aim is to create timeless and affordable quality  pieces for your entire home.

What sets us apart from other bedding brands is our personal, hands-on approach. We oversee every aspect of manufacturing, ensuring each piece meets our high standards of quality and craftsmanship. Each item is rigorously tested to guarantee quality, style, and most importantly, to help you create bedtime stories worth living for.

We’re committed to delivering for people and planet, right from the origin of our raw materials to the delivery of our final products. Because at George Street Linen, we believe everyone deserves to get more from their bed.  

George Street Linen - Crafting high-quality bedding to maximise your life in bed.

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