For decades, men have been sold a story: real men hustle, grind, push through. Sleep? That’s for the weak.

But science tells us otherwise. And frankly, it’s time for a rewrite.

This Father’s Day, we’re not just celebrating men - we’re encouraging them to rest. Not just as a treat, but as a necessity.

“Sleep is the single most effective thing we can do to reset our brain and body health each day.”
– Dr. Matthew Walker, Sleep Scientist

From heart health to hormone balance, sleep plays a vital role in long-term wellbeing. And yet, many men aren’t getting enough of it.

Here's what the research shows:

• Cognitive function: Chronic sleep deprivation impacts decision-making, memory, and reaction time. (Source)
• Testosterone and muscle recovery: Men who sleep less than 6 hours a night have significantly lower testosterone levels and slower muscle repair. (Source)
• Heart and metabolic health: Short sleep is linked with increased risk of heart disease and Type 2 diabetes - risks that are statistically higher in men. (Source)
• Mental health and mood: Sleep disruption increases irritability and stress reactivity - something often mislabelled as just “being moody” or “stressed.” (Source)

Let’s talk about Type A energy - the go-getters, the leaders, the doers. This personality type thrives on action. But here’s the catch: rest is where resilience is built.

It’s in the pause between actions - the deep sleep, the slow mornings, the time spent truly resting - that bodies and minds recover, recalibrate, and grow stronger.

Stillness isn’t weakness. It’s where the strength settles in.

If the man in your life regularly tosses the duvet off at 3am, he’s not alone. Men are more prone to sleeping hot than women - thanks to a mix of metabolic, hormonal and behavioural factors. Here's why:

• Higher muscle mass generates more body heat, especially during deeper sleep phases.
• Elevated testosterone is linked to increased core body temperature during rest.
• Alcohol or late-night eating (more common in men) can disrupt thermoregulation and lead to sweating or discomfort.

But here’s the good news: the right bedding can help.

Forget synthetic “cooling” gimmicks. True temperature regulation starts with the fibres themselves.

At George Street Linen, we only use natural fibres like flax linen, bamboo and long-staple cotton. Why?

• Linen is naturally moisture-wicking and breathable, with a loose weave that helps heat escape - ideal for warm climates or warm bodies.
• Bamboo has exceptional thermal regulation and antibacterial properties, great for those who run hot but want a softer feel.
• Fresh Cotton Percale is crisp, cool and lightweight - perfect for summer or for men who dislike anything too heavy or clingy.

And because our fabrics are never coated in synthetic softeners or finishes, they work with the body, not against it.

If you share a bed with a furnace of a man, you already know - hot sleepers can make the whole bed feel like a sauna. The fix? Start with the sheets.

We’re not here to sell a dream. Just better sleep, built from the ground up.

At George Street Linen, we craft bedding using only:

• Natural fibres like Belgian flax linen, bamboo and long-staple cotton
• Breathable weaves that regulate temperature and wick moisture
• Oeko-Tex certified materials, free from nasties
• Simple, considered designs that help create calm, not clutter

Whether he’s a night owl or a morning lark, the right bedding can make all the difference. When sleep is supported, everything improves - from performance to patience.